What’s a Certified Financial Planner?

Many people think all financial planners are “certified’. However, this isn’t the case. While anyone may use the term “financial planner,” only those who have met certification and renewal requirements of the CFP® Board can display the CFP® certification marks.

To obtain the CFP mark, an applicant must

CFP practitioners abide by a strict code of professional conduct, known as CFP Board’s Code of Ethics and Professional Responsibility. They must meet continuing education requirements every two years to maintain certification.

CFP professionals are trained to implement comprehensive financial plans for individuals, businesses, and organizations. They have the knowledge to objectively assess your financial status, identify potential problems, and recommend solutions. They have demonstrated expertise covering multiple aspects of financial planning, including income and estate taxes, investment planning, risk management, and retirement planning.

Why work with a CFP?

A CFP can help you establish financial and personal goals and create a plan to achieve them.

You should expect a CFP professional to

The financial world has become a complex place. If you’ve handled your own financial affairs in the past, and decide to consult a CPF professional, recognize that the selection process is like choosing a doctor for your financial health.

Working with a CFP® involves sharing personal information, so you need to feel comfortable. The person should be knowledgeable, demonstrate integrity, as well as a commitment to the highest ethical standards.


Certified Financial Planner Board of Standards Inc. owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.